Custom Finishes for Retail Displays & Fixtures
From brushed metals to custom lacquers, we deliver finishes that elevate your brand identity.
Why Custom Finishes Matter
In retail environments, finishes do far more than add color or texture—they define how a brand is perceived.
Whether it’s the matte sophistication of powder-coated metal, the polished elegance of mirror-finished stainless steel, or the warmth of hand-applied wood veneer, each finish contributes to the tactile and visual identity of a space. Custom finishes not only enhance the overall aesthetic but also influence durability, maintenance needs, and how well fixtures age over time.
At WeiLin, we understand that the right surface treatment can elevate a display from functional to unforgettable—ensuring your store fixtures reflect your brand’s quality and character down to the smallest detail.
Explore Finish Possibilities by Material
From texture to treatment—discover the full range of custom finish options for every core material.
Metal
Metal is a versatile material widely used in retail display and shopfitting due to its durability, strength, and aesthetic appeal. Stainless steel, known for its corrosion resistance and sleek finish, is ideal for high-traffic areas and modern store designs. It’s commonly used for clothing racks, shelves, and fixtures that require a premium look and long-lasting performance. Aluminum, on the other hand, is lightweight and highly malleable, making it perfect for custom designs and intricate displays. It offers excellent corrosion resistance and is easy to maintain, making it suitable for a variety of retail environments. Both materials enhance the overall aesthetic of the store while ensuring robust and reliable structures.
Veneer
Veneer is a thin layer of high-quality wood applied to the surface of a less expensive material, often used in retail displays and shopfitting to achieve a premium look at a lower cost. It offers the natural beauty and elegance of solid wood while being more economical and environmentally friendly. Veneer is ideal for cabinetry, shelving, and counters, providing a sophisticated and warm ambiance. Its primary advantages include versatility in design, ease of maintenance, and the ability to create various finishes and textures. Veneer is also more stable than solid wood, reducing the risk of warping or splitting.
Stone
Stone is prized in retail environments for its durability, weight, and natural elegance. Materials like marble, granite, and engineered quartz offer timeless appeal and are commonly used in high-end store fixtures. Whether polished for a luxurious sheen or honed for a softer look, stone is ideal for display countertops, plinths, feature walls, and premium product pedestals. Popular types include Carrara and Calacatta marble, Black Galaxy granite, and terrazzo. Its tactile surface and rich textures make it perfect for elevating brand presence in luxury, fashion, and watch & jewelry retail spaces.
Translucents
Glass and acrylic are widely used translucent materials in retail display and shopfitting for their clarity, versatility, and modern aesthetic. Glass—available in clear, frosted, or curved forms—offers a premium, durable finish ideal for display cases, shelves, and partition walls. Acrylic, lighter and more impact-resistant, is perfect for signage, product stands, and custom lightboxes. Common types include tempered glass and cast acrylic, each offering different benefits in strength, formability, and transparency. Whether used to highlight products or create a clean visual flow, these materials bring brightness and refinement to both luxury and commercial retail environments.
Upholstery
Upholstery, including fabric and leather, bring warmth, texture, and sophistication to retail displays and shopfitting applications. Common materials range from natural cotton, linen, and velvet to synthetic blends and genuine or PU leather. These are frequently used for upholstered wall panels, seating, display bases, and decorative accents. Fabric adds softness and visual depth, while leather offers durability and a luxurious finish. Whether enhancing a boutique’s atmosphere or providing tactile contrast in a product display, textiles play a vital role in elevating the sensory and aesthetic experience of commercial spaces.
Color Temperature
Color temperature plays a crucial role in retail lighting, directly affecting product appearance and customer perception. There are three main types: Warm White (2000K–3000K) creates a cozy, inviting ambiance, often used in fashion boutiques and luxury spaces to enhance textures and colors. Neutral White (3500K–4000K) provides balanced, natural light ideal for general retail environments, ensuring true-to-life product presentation. Cool White (5000K–6500K) offers a crisp, high-brightness effect, commonly applied in optical stores or tech displays to emphasize clarity and precision. Selecting the right color temperature helps reinforce brand identity and improve the overall shopping experience.
Color Options
Color finish is a versatile finishing technique essential in retail displays and shopfitting, offering a wide range of colors and finishes to create a cohesive and appealing environment. Colors are typically chosen based on standardized systems such as Pantone, RAL, or Dulux to ensure consistency and precision. Finishes like matte and gloss serve different purposes: matte paint, with its non-reflective surface, creates a soft, understated look ideal for warm and inviting spaces, while gloss paint adds a vibrant, polished appearance, making colors more vivid and enhancing durability against wear and tear.
FAQs About Custom Finishes
1. Do you offer finish samples before production?
Absolutely. We provide finish samples for approval before proceeding with mass production. This helps ensure color, texture, and sheen meet your expectations.
2. How long does custom finishing add to lead time?
Custom finishes typically add 5–10 working days to the overall production schedule, depending on complexity and supplier availability.
3. Are there limitations on finish types for certain materials?
Yes, different materials have different compatibility with finish types. For example, brushed finishes work well on stainless steel, but not on MDF.
4. Will the finish look different on different materials?
Yes, the same finish can appear slightly different depending on the base material. We always recommend confirming samples on the final material.
5. Can you replicate a finish I saw in a previous project?
In most cases, yes. If you have reference images or samples, we can assess and replicate the finish with high precision, depending on feasibility.