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  • +86 (20) 3617 7970

MISSONI

Project information

Custom fixture fabrication and retail fit-out for MISSONI’s flagship boutique in Kerry Centre, Shanghai. The project captures the brand’s distinctive knitwear legacy through flowing architectural lines, tactile surfaces, and a light-enhanced material palette.

Project Highlight

An immersive boutique reflecting MISSONI’s chromatic elegance and pattern-driven identity

Spatial rhythm and warmth

The store’s architecture reflects the dynamic flow of MISSONI’s signature patterns, enhanced by soft curves and a refined, neutral backdrop.

Material layering and light control

Vertical wooden battens, satin finishes, and embedded lighting create a tactile, visually layered environment that changes subtly with perspective.

Display with visual delicacy

Each fixture supports the display of colorful garments while maintaining a light and elegant stance that avoids visual clutter.
MISSONI Store appearance

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Key Features of This Masterpiece

The boutique layout prioritizes openness and visual calm, allowing MISSONI’s vibrant collections to shine. Fixtures are placed to guide natural movement, while seating zones and mirrored surfaces add depth and comfort to the shopping experience. WeiLin delivered the complete production of interior fittings and display elements, focusing on curved profiles, integrated lighting, and material refinement. The result is a cohesive environment where every surface contributes to a unified retail narrative.

Spatial rhythm and warmth

Softly rounded slatted panels form the store’s signature backdrop, echoing the movement and texture of MISSONI’s knit designs.

Material layering and light control

Fixtures are fabricated with delicate metallic frames and frosted surfaces to maintain a balanced contrast with the merchandise.

Display with visual delicacy

Cream tones, matte gold accents, and layered lighting create a welcoming, high-end atmosphere.

Seamless Transitions

From ceiling integration to floor continuity, all components are aligned for visual clarity and smooth transitions between zones.

Project Value

What Makes This Project Special

This project shows how spatial form and brand texture can merge to express a fashion house’s DNA. Through precision fabrication and design-driven execution, WeiLin helped create a boutique that honors MISSONI’s artistry while delivering a refined customer experience.
  • Reinforces brand identity through custom-crafted spatial gestures
  • Enhances product presence with refined display solutions
  • Demonstrates WeiLin’s expertise in premium retail execution for luxury brands
MISSONI store interior - fashion clothes display showcases and racks in the store

Steps for starting a project with You

1. Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

2.Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings, oe technical feedback to ensure feasibility and precision.

3. Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

The cost breakdown of shopfitting Projects

4. Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you're confident before moving to production.

5. Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

Material checklist

6. Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

7. Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.

Looking to create a refined retail space for your brand?

As a supplier of shop fittings and display showcases, we are committed to providing high-quality furnitures and professional services to our clients.
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  • hello@gdwlin.com
  • +86 (20) 3617 7970
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