TUMI

Project information

WeiLin completed the full production for the TUMI store located inside Guangzhou South Railway Station—one of China’s busiest transit points. This retail space reflects TUMI’s core values of performance, precision, and design excellence. Despite a compact footprint, the store offers clear organization, high visibility, and a seamless flow that supports both browsing and quick transactions.

Project Highlight

A confident presence in a fast-paced environment

Clear Visual Hierarchy

Products are arranged by type and function, allowing customers to quickly identify what they need. Each area serves a distinct purpose without overwhelming the shopper.

Efficient Use of Space

The design maximizes storage and display capacity within a tight area, supporting high customer turnover and smooth staff movement.

Integrated Brand Storytelling

A dedicated brand wall and well-placed graphic panels reinforce TUMI’s identity and highlight signature product collections.
TUMI store appearence

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Key Features of This Masterpiece

WeiLin delivered the TUMI retail space with precision and a focus on retail practicality. This store shows how brand values can be expressed through clean construction, thoughtful layout, and quality finishes—without unnecessary complexity.

Clear Visual Hierarchy

Each section is tailored for specific categories, helping customers navigate efficiently and making the store easy to manage during peak traffic.

Efficient Use of Space

All components are built to withstand the demands of a high-traffic location, ensuring stable performance over time.

Integrated Brand Storytelling

The store uses subtle design choices to evoke TUMI’s identity—balanced, professional, and travel-ready.

Staff-Friendly Design

Storage is integrated behind counters and beneath display surfaces, making restocking and service discreet and convenient.

Project Value

What Makes This Project Special

This project demonstrates WeiLin’s ability to create effective brand spaces in transportation environments. The TUMI store balances visibility and efficiency, making it a practical solution for retail in motion.
TUMI store interior with fashion display showcases and shelves

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