Elegant Retail Furniture for ZEISS Optical Store

Complete shopfitting production for ZEISS Vision Center, developed in partnership with Puyi Optical. Located in a high-traffic commercial hub, this store offers a futuristic customer experience that reflects ZEISS’s legacy in optics and innovation.

Project Highlight

Merging optical precision with futuristic design

Key Features

Our production team translated complex design concepts into high-quality shopfitting solutions, combining themed storytelling with functionality. Every unit, from shelving to structural elements, meets ZEISS’s stringent standards.

What Makes This Project Special

This project demonstrates our ability to handle premium retail environments that blend strong branding with precise retail functionality. From narrative elements to technical finishes, the ZEISS Vision Center showcases what’s possible when design meets manufacturing expertise.

Distinctive Elements of This Masterpiece

Precision Thematic Fabrication

From the astronaut statue to the angular façade design, all themed elements were custom-built to reinforce ZEISS's scientific and futuristic identity.

Seamless Functional Integration

Consultation desks, display units, and reception counters were produced to ensure both operational efficiency and visual continuity throughout the space.

Premium Finishing Standards

Materials such as high-gloss lacquers, brushed metals, and acrylics were selected and processed to align with ZEISS’s high-end, clinical aesthetic.

Brand-Coordinated Fixture Engineering

Every fixture was custom-designed to match ZEISS’s brand guidelines in proportion, lighting, and tone, ensuring a globally consistent retail image.

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Explore additional retail and commercial projects we’ve delivered worldwide. Each case offers different materials, details, and execution methods—perfect for finding inspiration for your next build.

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ZEISS

Project Highlight

Key Features

What Makes This Project Special

Distinctive Elements of This Masterpiece

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