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Whiskey Museum

Project information

Custom display system production for the world’s largest whiskey museum, launched by China Duty Free (CDF) in Haikou. The project brings together iconic global whiskey brands in a curated architectural space, with display elements designed to enrich storytelling, enhance visibility, and support an elevated customer journey.

Project Highlight

An architectural tribute to whiskey culture through refined craftsmanship

360° spatial storytelling

The museum’s radial layout offers an immersive flow, with brand zones arranged in a continuous curve—allowing exploration with visual coherence and rhythm.

Tailored displays for diverse identities

Each whiskey brand’s display features its own aesthetic character while unified within the museum’s broader material and lighting language.

Lighting as a narrative tool

Ambient lighting and embedded LED systems guide attention and elevate the viewing experience, helping visitors appreciate the unique heritage behind every bottle.
cdf whiskey museum project banner

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Key Features of This Masterpiece

WeiLin’s contribution focused on producing high-precision display fixtures that align with both brand guidelines and architectural constraints. The wood-finished counters with soft lighting effects create a welcoming environment for customers, while backlit branded wall displays offer clarity and elegance.

360° spatial storytelling

Freestanding counters arranged for intuitive flow and easy product interaction, with durable finishes and concealed wiring.

Tailored displays for diverse identities

Each wall zone highlights a signature whiskey house through color, texture, and structure—delivered to exacting standards.

Lighting as a narrative tool

Fixtures were carefully designed to echo the dramatic ceiling centerpiece, ensuring cohesion between horizontal and vertical elements.

Modular Display Logic

The systems were developed with modularity in mind, supporting future brand rotation and spatial flexibility.

Project Value

What Makes This Project Special

This museum not only elevates the retail experience—it educates, entertains, and inspires. For WeiLin, this project represents a successful fusion of technical production and emotional storytelling. Each display is not just functional but part of a curated narrative that honors the craftsmanship behind every label.
  • Blends museum curation with retail functionality
  • Enhances visitor experience through thoughtful display design
  • Reinforces WeiLin’s ability to deliver complex, brand-integrated projects at scale
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Steps for starting a project with You

1. Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

2.Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings, oe technical feedback to ensure feasibility and precision.

3. Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

The cost breakdown of shopfitting Projects

4. Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you're confident before moving to production.

5. Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

Material checklist

6. Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

7. Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.

Looking to create a refined retail space for your brand?

As a supplier of shop fittings and display showcases, we are committed to providing high-quality furnitures and professional services to our clients.
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  • hello@gdwlin.com
  • +86 (20) 3617 7970
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