cdf whiskey museum project banner

Whiskey Museum

Custom display system production for the world’s largest whiskey museum, launched by China Duty Free (CDF) in Haikou. The project brings together iconic global whiskey brands in a curated architectural space, with display elements designed to enrich storytelling, enhance visibility, and support an elevated customer journey.

Project Highlight

An architectural tribute to whiskey culture through refined craftsmanship

Key Features

GD Meicheng’s contribution focused on producing high-precision display fixtures that align with both brand guidelines and architectural constraints. The wood-finished counters with soft lighting effects create a welcoming environment for customers, while backlit branded wall displays offer clarity and elegance.

What Makes This Project Special

This museum not only elevates the retail experience—it educates, entertains, and inspires. For WeiLin, this project represents a successful fusion of technical production and emotional storytelling. Each display is not just functional but part of a curated narrative that honors the craftsmanship behind every label.

Distinctive Elements of This Masterpiece

Freestanding counters arranged for intuitive flow and easy product interaction, with durable finishes and concealed wiring.
Each wall zone highlights a signature whiskey house through color, texture, and structure—delivered to exacting standards.
Fixtures were carefully designed to echo the dramatic ceiling centerpiece, ensuring cohesion between horizontal and vertical elements.
The systems were developed with modularity in mind, supporting future brand rotation and spatial flexibility.
to show the project details

See More Completed Projects

Explore additional retail and commercial projects we’ve delivered worldwide. Each case offers different materials, details, and execution methods—perfect for finding inspiration for your next build.

Have a Similar Project in Mind?