• hello@gdwlin.com
  • +86 (20) 3617 7970
  • hello@gdwlin.com
  • +86 (20) 3617 7970

BMW Studio

Project information

Full shop fitting-out and fixture production for BMW Studio, a fashion and lifestyle concept space under the globally recognized automotive brand. Located in a high-end mall setting, the store reflects BMW’s identity through minimalism, precision, and a refined retail journey.

Project Highlight

A clean and confident retail atmosphere rooted in BMW’s design DNA

Brand-aligned modular display logic

Each fixture is designed for adaptability and efficient product rotation, while remaining true to BMW’s sleek material palette and geometric language.

Material precision and product integration

From matte black frames to glass surfaces and embedded shelving, every detail was engineered for clean alignment and seamless interaction with apparel and accessories.

On-site execution with retail flow in mind

WeiLin provided shop fitting-out and maintenance support to ensure installation accuracy and post-opening consistency, allowing the space to perform as well as it looks.
BMW Studio Store appearance

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Key Features of This Masterpiece

Every fixture in the BMW Studio is purpose-built—not only to display merchandise, but to enhance the overall brand experience. The following elements were developed to balance visual clarity, product accessibility, and long-term durability in a retail setting.

Brand-aligned modular display logic

Custom-crafted units with a steel structure and integrated shelving designed to showcase fashion items in clear zones while maintaining an open, premium layout.

Material precision and product integration

Minimalist white display blocks with smooth finishes, optimized for folded goods and feature products.

On-site execution with retail flow in mind

Tailored systems for hanging garments and spotlighted product positioning, built to meet BMW’s material and dimensional standards.

Blueprint to Build Support

From concept drawings to shop-level production documentation, WeiLin ensured that each piece was delivered with precision and traceability.

Project Value

What Makes This Project Special

The BMW Studio concept blends lifestyle retail with luxury brand storytelling. WeiLin’s role was not just to fabricate and install, but to help shape a space that feels authentically BMW—precise, balanced, and quietly powerful. Through a blend of technical execution and brand fidelity, the result is a studio that reflects innovation, not just in products, but in presentation.
  • Elevates apparel retail through brand-led display solutions
  • Supports consistency from design to final implementation
  • Demonstrates WeiLin’s versatility in high-end fashion & lifestyle retail projects
BMW Studio store interior - fashion clothes display showcases and racks in the store

Steps for starting a project with You

1. Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

2.Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings, oe technical feedback to ensure feasibility and precision.

3. Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

The cost breakdown of shopfitting Projects

4. Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you're confident before moving to production.

5. Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

Material checklist

6. Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

7. Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.

Looking to create a refined retail space for your brand?

As a supplier of shopfittings and retail display showcases, we are committed to providing high-quality fixtures, furnitures and professional services to our clients.

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Contact

Have any questions or needs? Feel free to contact us through the following methods. Our team is always ready to provide you with assistance and support.

  • hello@gdwlin.com
  • +86 (20) 3617 7970
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