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TAG HEUER store appearence

TAG HEUER

GD Meicheng was entrusted with the millwork production for TAG Heuer’s flagship boutique—a high-end watch store designed to echo the brand’s legacy of precision, performance, and avant-garde style. The store’s sleek black and metallic palette, combined with illuminated showcases and refined detailing, creates a highly immersive luxury retail environment that reflects the spirit of Swiss horology.

Project Highlight

A retail space that speaks to precision and modernity

Key Features

GD Meicheng delivered this TAG Heuer boutique with an emphasis on precision construction, premium material handling, and brand-aligned aesthetics. The result is a bold yet elegant retail space that embodies the brand’s technical DNA.

What Makes This Project Special

This project demonstrates our capabilities in producing high-precision millwork for luxury retail settings. By blending material craftsmanship with retail function, we helped TAG Heuer translate its technical legacy into a tangible customer experience.

Distinctive Elements of This Masterpiece

Standalone showcases with metallic bases and glass tops allow optimal product visibility while maintaining security and structural integrity.
Vertical lines and glossy accents on wall panels create depth and rhythm in the space, reinforcing TAG Heuer’s sophisticated visual identity.
Lighting was seamlessly embedded into the contours of each showcase, offering dramatic illumination that elevates product perception.
Built-in service counters and seating areas were fabricated for comfort and continuity, supporting in-depth consultations and brand storytelling.
TAG HEUER store interior - luxury watch display showcases in the store

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About

As a supplier of shopfittings and retail display showcases, we are committed to providing high-quality fixtures, furnitures and professional services to our clients.

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+86 20 3617-7970

info@mcco.hk

C5-2 Yuanxia Road, Longgui, Taihe Town, Baiyun, Guangzhou 510450, China

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