• hello@gdwlin.com
  • +86 (20) 3617 7970

TAG HEUER

Project information

WeiLin was entrusted with the millwork production for TAG Heuer’s flagship boutique—a high-end watch store designed to echo the brand’s legacy of precision, performance, and avant-garde style. The store’s sleek black and metallic palette, combined with illuminated showcases and refined detailing, creates a highly immersive luxury retail environment that reflects the spirit of Swiss horology.

Project Highlight

A retail space that speaks to precision and modernity

Functional Elegance

Every fixture balances visual appeal and functionality—ensuring timepieces are securely displayed while remaining highly accessible for browsing and sales interaction.

Material Accuracy

From brushed stainless steel frames to mirror-polished trims, each element was fabricated with tight tolerances to deliver a premium retail presentation.

Lighting Integration

Showcases feature embedded LED lighting along the edges, casting a focused glow on each watch and amplifying the technical appeal of the overall space.
TAG HEUER store appearence

Projects Showcase

Explore real-world projects where our craftsmanship brings concepts to life.

/

Key Features of This Masterpiece

WeiLin delivered this TAG Heuer boutique with an emphasis on precision construction, premium material handling, and brand-aligned aesthetics. The result is a bold yet elegant retail space that embodies the brand’s technical DNA.

Functional Elegance

Standalone showcases with metallic bases and glass tops allow optimal product visibility while maintaining security and structural integrity.

Material Accuracy

Vertical lines and glossy accents on wall panels create depth and rhythm in the space, reinforcing TAG Heuer’s sophisticated visual identity.

Lighting Integration

Lighting was seamlessly embedded into the contours of each showcase, offering dramatic illumination that elevates product perception.

Luxury Seating & Desks

Built-in service counters and seating areas were fabricated for comfort and continuity, supporting in-depth consultations and brand storytelling.

Project Value

What Makes This Project Special

This project demonstrates WeiLin’s capabilities in producing high-precision millwork for luxury retail settings. By blending material craftsmanship with retail function, we helped TAG Heuer translate its technical legacy into a tangible customer experience.
  • Embodies the brand’s performance and precision values
  • Enhances luxury perception through crafted materials
  • Reinforces WeiLin’s strength in premium retail environments
TAG HEUER store interior - luxury watch display showcases in the store

Steps for starting a project with You

1. Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

2.Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings, oe technical feedback to ensure feasibility and precision.

3. Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

The cost breakdown of shopfitting Projects

4. Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you're confident before moving to production.

5. Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

Material checklist

6. Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

7. Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.

Looking to create a refined retail space for your brand?

As a supplier of shop fittings and display showcases, we are committed to providing high-quality furnitures and professional services to our clients.
Page
Resources
Contact
Have any questions or needs? Feel free to contact us through the following methods. Our team is always ready to provide you with assistance and support.
  • hello@gdwlin.com
  • +86 (20) 3617 7970
Copyright © 2025 WEILIN GROUP. All rights reserved.
  • Phone
  • Mail
× Send