TAG HEUER

A precision-engineered space for luxury timepieces

Projects Information

WeiLin was entrusted with the millwork production for TAG Heuer’s flagship boutique—a high-end watch store designed to echo the brand’s legacy of precision, performance, and avant-garde style. The store’s sleek black and metallic palette, combined with illuminated showcases and refined detailing, creates a highly immersive luxury retail environment that reflects the spirit of Swiss horology.

Project Highlight

A retail space that speaks to precision and modernity

This TAG Heuer space is defined by its symmetry, metallic sheen, and controlled lighting design. WeiLin’s expert fabrication delivered clean lines and high-accuracy finishes that support both brand storytelling and product interaction.

Functional Elegance

Every fixture balances visual appeal and functionality—ensuring timepieces are securely displayed while remaining highly accessible for browsing and sales interaction.

Material Accuracy

From brushed stainless steel frames to mirror-polished trims, each element was fabricated with tight tolerances to deliver a premium retail presentation.

Lighting Integration

Showcases feature embedded LED lighting along the edges, casting a focused glow on each watch and amplifying the technical appeal of the overall space.

Key Features

Key Features of This Masterpiece

WeiLin delivered this TAG Heuer boutique with an emphasis on precision construction, premium material handling, and brand-aligned aesthetics. The result is a bold yet elegant retail space that embodies the brand’s technical DNA.

Custom Watch Display Tables

Standalone showcases with metallic bases and glass tops allow optimal product visibility while maintaining security and structural integrity.

Wall Panel Detailing

Vertical lines and glossy accents on wall panels create depth and rhythm in the space, reinforcing TAG Heuer’s sophisticated visual identity.

Integrated LED Framing

Lighting was seamlessly embedded into the contours of each showcase, offering dramatic illumination that elevates product perception.

Luxury Seating & Desks

Built-in service counters and seating areas were fabricated for comfort and continuity, supporting in-depth consultations and brand storytelling.

Project Value

What Makes This Project Special.

This project demonstrates WeiLin’s capabilities in producing high-precision millwork for luxury retail settings. By blending material craftsmanship with retail function, we helped TAG Heuer translate its technical legacy into a tangible customer experience.

Steps for starting a project with You

Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings or technical feedback to ensure feasibility and precision.

Understanding the Cost Breakdown of Shop Fitting Projects

Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you’re confident before moving to production.

Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

Check it

Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.