TUMI

A premium travel store designed for movement

Projects Information

WeiLin completed the full production for the TUMI store located inside Guangzhou South Railway Station—one of China’s busiest transit points. This retail space reflects TUMI’s core values of performance, precision, and design excellence. Despite a compact footprint, the store offers clear organization, high visibility, and a seamless flow that supports both browsing and quick transactions.

Project Highlight

A confident presence in a fast-paced environment

The TUMI store makes a lasting impression through disciplined design and material control. WeiLin translated the brand’s tone into a clean and efficient retail structure, where every component—from ceiling lines to floor finishes—supports both aesthetics and retail operation.

Clear Visual Hierarchy

Products are arranged by type and function, allowing customers to quickly identify what they need. Each area serves a distinct purpose without overwhelming the shopper.

Efficient Use of Space

The design maximizes storage and display capacity within a tight area, supporting high customer turnover and smooth staff movement.

Integrated Brand Storytelling

A dedicated brand wall and well-placed graphic panels reinforce TUMI’s identity and highlight signature product collections.

Key Features

Key Features of This Masterpiece

WeiLin delivered the TUMI retail space with precision and a focus on retail practicality. This store shows how brand values can be expressed through clean construction, thoughtful layout, and quality finishes—without unnecessary complexity.

Defined Product Zones

Each section is tailored for specific categories, helping customers navigate efficiently and making the store easy to manage during peak traffic.

Durable Construction

All components are built to withstand the demands of a high-traffic location, ensuring stable performance over time.

Minimalist Brand Expression

The store uses subtle design choices to evoke TUMI’s identity—balanced, professional, and travel-ready.

Staff-Friendly Design

Storage is integrated behind counters and beneath display surfaces, making restocking and service discreet and convenient.

Project Value

What Makes This Project Special.

This project demonstrates WeiLin’s ability to create effective brand spaces in transportation environments. The TUMI store balances visibility and efficiency, making it a practical solution for retail in motion.

Steps for starting a project with You

Initial Consultation

We begin by understanding your project goals, timeline, and design intent—whether it’s a detailed brief or just a concept.

Technical Review & Shop Drawings

Our team reviews your design files and provides shop drawings or technical feedback to ensure feasibility and precision.

Understanding the Cost Breakdown of Shop Fitting Projects

Quotation & Cost Breakdown

Based on confirmed specifications and materials, we deliver a transparent quotation with detailed cost breakdown.

Sample & Prototyping (If Required)

We provide material samples or prototypes upon request to ensure you’re confident before moving to production.

Pre-Production Checklist Confirmation

Before manufacturing, we go through a detailed checklist with you—covering materials, finishes, hardware, and other custom details.

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Production & Quality Control

Once confirmed, production begins under strict quality supervision, ensuring consistency and craftsmanship at every stage.

Packing & Delivery Coordination

Your order is carefully packed and prepared for domestic or international shipping, with clear documentation and tracking support.